Four steps to maximizing restaurant operations
It’s a difficult time for restaurants facing Brexit. With a weaker pound and the possibility of manpower loss, the sector has been hit hard and faces a renewed challenge to stay sharp and productive. So, what’s next?
Here are four ways in which management teams can reduce risk, boost productivity and improve revenue by streamlining their operations:
1: Get rid of paperwork
Paper-based systems aren’t just outdated, they’re time-consuming to complete, check and file. When you rely on other people to carry out essential tasks and record them for compliance purposes, there’s always uncertainty about what was done, by who, and when they did it.
So, the order of the day is to eliminate paper-based tasks and start working smarter. The benefits here are huge:
- Eliminate document transportation and storage requirements.
- Cut out the looming threat of damage to your records.
- Boost efficiency and make it much easier to collaborate on key admin tasks.
2: Embrace technology
Having real-time control over your business operations, food service processes, health and safety, quality assurance, customer service, facilities, and maintenance is definitely going to save you a lot of time.
Tech-based solutions can help you replace manual checks with 24/7 cloud-based systems. This is something all companies should be thinking about, and most of them already are. Those preparing their businesses for the exponential advancements brought about by technology will be fine, those who are not risk getting left behind.
The past 12 months alone have seen a surge of tech-based solutions to issues facing restauranteurs:
- Split is a smartphone app which allows diners to view, split, and pay their bills in a fraction of the time it would otherwise take waiter to handle everything.
- Toast is a powerful digital platform for restaurants which combines point of sale tech with guest data analytics. It even helps streamline loyalty schemes, which can be a pain point for chains with varying menus.
- Checkit Work Management and Automated Monitoring gives businesses top to bottom visibility of operational and business performance in real-time, cutting out paper and enabling them to work smarter and more efficiently.
Looking ahead, the smart money is on more tech-based methods of harnessing the gig economy to overcome one of the hospitality industry’s big challenges: staff turnover.
3: Engage with the community
A well-handled outreach strategy can turn your chain from another copy/paste restaurant on the high street into a recognised and valued member of the community.
Special themed nights and charity events in aid of local causes are a good way of giving something back to those who you want to come and put money in your till.
Social media is moving towards focusing on location, with Snapchat geofilters and Instagram location-based stories becoming a powerful tool in your marketing arsenal.
Above all else, it pays to take the lead from those on the ground. Frontline staff and management teams are an invaluable source of local knowledge and insight into what works and what doesn’t work for each individual area. After all, in most cases these are the locals you’re trying to connect with.
Encourage ideas and honest feedback from your teams, and give them credit when you build their ideas into your strategy.
4: Do more with less
Driving revenue is a hard and highly competitive task, after all, who doesn’t want to make more money? To achieve this, you can take advantage of several strategies, like creating new products, upselling, opening new markets, or increasing your headcount.
But what you actually want is to be more efficient with less.
Think about whether your existing processes are making the best possible use of your staff’s time. Could some duties be combined or delegated from management teams to frontline staff (or vice versa)?
The bigger the chain of restaurant, the more time and resource you can save overall by making even tiny incremental gains where your staff’s daily routines are concerned.
This is also another area where technology plays a key role. Digital systems can help improve processes and protect against human error. Operations Managers can guide their teams like never before, in real-time, across all the sites of a business, getting notifications straight away if an issue has been raised.
By improving efficiency and delivering a consistently great service quality, your revenue is set to grow from the ground upwards. Teams can concentrate on developing their understanding of the customer, delivering an experience that encourages people to come back more often, and to spend more when they do.
Real-Time Operations Management from Checkit
To learn more about how Checkit can help your business streamline operations and make your people more productive, just give us a call on 01223 914 450.